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TABLE OF CONTENTS > No. 22
(contents will be online...eventually)

World View.
Marketing news and other sick stuff

The Great White Way. Long before Adolf Hitler hit his stride, prominent American scholars and politicians worked to breed a better, whiter race. Historian Daniel Kevles discusses the United States eugenics movement, Fitter Families, and efforts to segregate, sterilize, and castrate the "unfit."

The Children's Doctor. TV doctor Lendon Smith prescribed megavitamins, whole-food diets-and a return to eugenics.

The Dark Side of Dog Breeding. Why can't purebred retrievers retrieve? How do sickly powder puffs win dog shows? What makes a dalmatian a dalmatian? Historian James Serpell discusses humanity's kinship with canines. SIDEBAR: The Breeders

Subliminal Seduction. Did the uproar over subliminal advertising help the ad industry more than it harmed it? Carrie McLaren on the paradox of advertising criticism.

PR Machine. Marketer Robert Doornick uses robots and technical wizardry to warm consumers to his Fortune 500 clients.

Jury Rigging 101. How trial consultants are using market research techniques to win court cases.

Pop Song Piracy-or, Napster in the 1930s. Barry Kernfield tells the story of bootleg song sheets and fake books.

Big Ideas. Stay Free! readers share their get-rich-quick schemes and entrepreneurial experiences.

Stay Free! Pop Quiz.

Working in the Fluff Factory. Bonnie Ruberg relives her job at Build-a-Bear Workshop.

My New Favorite Thing. Books, movies, and other items we fancy: